According to the Nanjing Daily, data from the Nanjing Municipal Administration of Culture and Tourism shows that on January 1, 2026, the city's scenic spots, rural tourism, and national nighttime cultural tourism consumption clusters received 1.961,000 visitors, an increase of 19.4% over the same period in 2025 according to a comparable scale. Among them, visitors from abroad accounted for 58.4%. The number of visitors to the scenic area was 1,021,000, and the number of visitors to 83 rural tourism monitoring sites was 170,000. On the first day of the holiday season, the average occupancy rate of star hotels and some brand hotels in the city was 90.7%. Nearly 50 hotels, including Jinling Hotel, Shangri-La Hotel, Intercontinental Hotel, Kempinski Hotel, and Hexian Das Hotel, were full. On New Year's Eve, the city spent 910 million yuan on cultural tourism, an increase of 32% over the previous year.

According to the Nanjing Daily, data from the Nanjing Municipal Administration of Culture and Tourism shows that on January 1, 2026, the city's scenic spots, rural tourism, and national nighttime cultural tourism consumption clusters received 1.961,000 visitors, an increase of 19.4% over the same period in 2025 according to a comparable scale. Among them, visitors from abroad accounted for 58.4%. The number of visitors to the scenic area was 1,021,000, and the number of visitors to 83 rural tourism monitoring sites was 170,000. On the first day of the holiday season, the average occupancy rate of star hotels and some brand hotels in the city was 90.7%. Nearly 50 hotels, including Jinling Hotel, Shangri-La Hotel, Intercontinental Hotel, Kempinski Hotel, and Hexian Das Hotel, were full. On New Year's Eve, the city spent 910 million yuan on cultural tourism, an increase of 32% over the previous year.