Zhitong Finance App News, East Asia Machinery (301028.SZ) issued an announcement. The company's existing brand “Jaguar” is inconsistent with the original company name, and the overall brand image lacks synergy. At the same time, “East Asia Machinery” in the company name has remarkable geographical and industry characteristics, and it is easy to be confused with other similar companies that include the word “East Asia” in brand communication. From the perspective of trademark registration, “East Asia Machinery” is prone to similar conflicts in the company's business and other categories, which is not conducive to the extension and expansion of the trademark, creates a bottleneck in brand development, and limits the differentiated development of the brand and the expansion of the scope of business. In contrast, “Ding Lava” in the new company name is an original term. It is not a generic term or common term in the industry. It has strong inherent prominence, can effectively break through the limitations of the original name at the regional and industry levels, and inject higher recognition and room for imagination into the brand.

Zhitong Finance App News, East Asia Machinery (301028.SZ) issued an announcement. The company's existing brand “Jaguar” is inconsistent with the original company name, and the overall brand image lacks synergy. At the same time, “East Asia Machinery” in the company name has remarkable geographical and industry characteristics, and it is easy to be confused with other similar companies that include the word “East Asia” in brand communication. From the perspective of trademark registration, “East Asia Machinery” is prone to similar conflicts in the company's business and other categories, which is not conducive to the extension and expansion of the trademark, creates a bottleneck in brand development, and limits the differentiated development of the brand and the expansion of the scope of business. In contrast, “Ding Lava” in the new company name is an original term. It is not a generic term or common term in the industry. It has strong inherent prominence, can effectively break through the limitations of the original name at the regional and industry levels, and inject higher recognition and room for imagination into the brand.