According to the Internet, iMaotai will launch Flying Moutai for the first time on the subscription channel starting in January 2026. The subscription price is 1,499 yuan/bottle. In response, an iMaotai related person made it clear to reporters that the news was true. iMoutai is Kweichow Moutai's own e-commerce platform. In 2024 and the first three quarters of this year, iMoutai sold about 20 billion yuan and 12.692 billion yuan respectively.

According to the Internet, iMaotai will launch Flying Moutai for the first time on the subscription channel starting in January 2026. The subscription price is 1,499 yuan/bottle. In response, an iMaotai related person made it clear to reporters that the news was true. iMoutai is Kweichow Moutai's own e-commerce platform. In 2024 and the first three quarters of this year, iMoutai sold about 20 billion yuan and 12.692 billion yuan respectively.