Wei Pai ushered in the 10th change of coach in the 8th year. Wei Jianjun, chairman of Great Wall Motors, knows that he and the team he changed several times have all fallen into an “illusion of overestimating ability.” “It's true to be a brand; it's hard to explain this clearly.” He confessed during an exchange. Since its inception in 2016, this brand, which carries the earliest high-end dreams of the Great Wall and even Chinese brands, has been exploring its own long-term path. The first step in building a system is often to find someone to control the system. Eight days ago, Great Wall Motor completed a key personnel adjustment: Zhao Yongpo, general manager of the Haval brand, announced via Weibo that he is also officially the CEO of Wei Brand. Since its inception in 2016, Wei Pai has welcomed the 10th brand leader in eight years. The frequency of changes is rare in the industry. His predecessors include Feng Fuzhi, Liu Yanzhao, Chen Siying, and Li Ruifeng. “In fact, every company has a dream of being high-end.” Wei Jianjun said, however, that running a successful car brand requires a complex system involving the entire chain, and there is no precedent for a Chinese brand to actually run along this path.

Wei Pai ushered in the 10th change of coach in the 8th year. Wei Jianjun, chairman of Great Wall Motors, knows that he and the team he changed several times have all fallen into an “illusion of overestimating ability.” “It's true to be a brand; it's hard to explain this clearly.” He confessed during an exchange. Since its inception in 2016, this brand, which carries the earliest high-end dreams of the Great Wall and even Chinese brands, has been exploring its own long-term path. The first step in building a system is often to find someone to control the system. Eight days ago, Great Wall Motor completed a key personnel adjustment: Zhao Yongpo, general manager of the Haval brand, announced via Weibo that he is also officially the CEO of Wei Brand. Since its inception in 2016, Wei Pai has welcomed the 10th brand leader in eight years. The frequency of changes is rare in the industry. His predecessors include Feng Fuzhi, Liu Yanzhao, Chen Siying, and Li Ruifeng. “In fact, every company has a dream of being high-end.” Wei Jianjun said, however, that running a successful car brand requires a complex system involving the entire chain, and there is no precedent for a Chinese brand to actually run along this path.