On December 28, the 2026 Maotai Dealer Conference was held in the afternoon. Chen Hua, Party Secretary and Chairman of the Maotai Group, said, “Despite the overall pressure on the liquor industry, the fundamentals of the Maotai liquor market are steady. Although demand from traditional consumers has weakened, the Maotai liquor market space is vast. Although consumer needs and ideas have changed, the quality of Maotai wine is in line with consumers' pursuit of a better life.”

On December 28, the 2026 Maotai Dealer Conference was held in the afternoon. Chen Hua, Party Secretary and Chairman of the Maotai Group, said, “Despite the overall pressure on the liquor industry, the fundamentals of the Maotai liquor market are steady. Although demand from traditional consumers has weakened, the Maotai liquor market space is vast. Although consumer needs and ideas have changed, the quality of Maotai wine is in line with consumers' pursuit of a better life.”