Entering December, which was originally a critical window of momentum for the automobile market at the end of the year, the reporter's visit revealed that compared to the hustle and bustle of the same period in previous years, the car market at the end of this year can be called “quiet,” and strong wait-and-see feelings among consumers holding coins have become a common phenomenon. The reporter visited nearly ten new energy brands, including Tesla, Xiaomi, Hongmeng Zhixing, and Avita, and found that the showroom was generally sparse and slightly deserted. A staff member at a Xiaomi car store revealed that after entering December, there was a slight drop in in-store sales. Two or three units were sold in a week, and the company's launch of a “current car purchase” campaign did not significantly drive store sales; while the sales store staff of two other brands said bluntly that in the past week, their stores had not even achieved offline transactions.

Zhitongcaijing · 2d ago
Entering December, which was originally a critical window of momentum for the automobile market at the end of the year, the reporter's visit revealed that compared to the hustle and bustle of the same period in previous years, the car market at the end of this year can be called “quiet,” and strong wait-and-see feelings among consumers holding coins have become a common phenomenon. The reporter visited nearly ten new energy brands, including Tesla, Xiaomi, Hongmeng Zhixing, and Avita, and found that the showroom was generally sparse and slightly deserted. A staff member at a Xiaomi car store revealed that after entering December, there was a slight drop in in-store sales. Two or three units were sold in a week, and the company's launch of a “current car purchase” campaign did not significantly drive store sales; while the sales store staff of two other brands said bluntly that in the past week, their stores had not even achieved offline transactions.