From the early “mileage race” that focused on battery life numbers to today's “technology competition” for smart cockpits, the focus of competition in the NEV market is quietly shifting. And this time around, NEV companies' focus is shifting from an incremental market of “pioneering competition” to a “deep-seated” stock market. Towards the end of the year, some car companies introduced preferential “repurchase” policies to attract old customers to buy more and more. Interviewees told the reporter that the main models of early electric vehicles gradually entered a 4-6 year replacement cycle, and the intergenerational leap in technology was spawning strong demand for upgrades and exchanges. It is worth noting that the introduction of repurchase policies by car companies is not a simple means of promotion; it is a change involving the competitive logic of the industry. Repurchase competition is forcing car companies to restructure their service models and shift from the traditional “sales-after-sales” separation model to “full life cycle user operation”.

From the early “mileage race” that focused on battery life numbers to today's “technology competition” for smart cockpits, the focus of competition in the NEV market is quietly shifting. And this time around, NEV companies' focus is shifting from an incremental market of “pioneering competition” to a “deep-seated” stock market. Towards the end of the year, some car companies introduced preferential “repurchase” policies to attract old customers to buy more and more. Interviewees told the reporter that the main models of early electric vehicles gradually entered a 4-6 year replacement cycle, and the intergenerational leap in technology was spawning strong demand for upgrades and exchanges. It is worth noting that the introduction of repurchase policies by car companies is not a simple means of promotion; it is a change involving the competitive logic of the industry. Repurchase competition is forcing car companies to restructure their service models and shift from the traditional “sales-after-sales” separation model to “full life cycle user operation”.