According to the “2025 Chinese Brand Global Trust Index” report published by market research and consulting firm Ipsos, the global net trust rating of Chinese brands reached 32%, a significant increase of 12 percentage points over 2024, and the trust ratio continues to rise. Among them, in 2025, the proportion of surveyed developed markets with great trust/comparative trust in Chinese brands rose to 36%, and the performance of the British and American markets was particularly outstanding. In the consumer electronics industry, Lenovo, Huawei, and Xiaomi are in the top three; in the smart home appliance industry, the trust index of smart home appliance brands such as Hisense, Haier, TCL, and Midea rose at the same time as the ranking; the AI industry has become a core area of competition between China and the US, and countries such as Malaysia and Qatar are more willing to purchase/use Chinese AI products than the US.

According to the “2025 Chinese Brand Global Trust Index” report published by market research and consulting firm Ipsos, the global net trust rating of Chinese brands reached 32%, a significant increase of 12 percentage points over 2024, and the trust ratio continues to rise. Among them, in 2025, the proportion of surveyed developed markets with great trust/comparative trust in Chinese brands rose to 36%, and the performance of the British and American markets was particularly outstanding. In the consumer electronics industry, Lenovo, Huawei, and Xiaomi are in the top three; in the smart home appliance industry, the trust index of smart home appliance brands such as Hisense, Haier, TCL, and Midea rose at the same time as the ranking; the AI industry has become a core area of competition between China and the US, and countries such as Malaysia and Qatar are more willing to purchase/use Chinese AI products than the US.