Zhang Huan, fund manager of Jingshun Great Wall Research Department, pointed out that in 2026, new consumer investment may migrate to “both ends”: first, categories where market demand has just begun and is still in the early stages, including health products and oral health products with new functional ingredients, innovative medical and aesthetic materials, pet health products, etc.; secondly, categories with relatively orderly supply and release, and a relatively balanced supply and demand, including functional drinks, low-sugar health food, ancient gold, and snack sales and high-end beauty services. Platform company.

Zhang Huan, fund manager of Jingshun Great Wall Research Department, pointed out that in 2026, new consumer investment may migrate to “both ends”: first, categories where market demand has just begun and is still in the early stages, including health products and oral health products with new functional ingredients, innovative medical and aesthetic materials, pet health products, etc.; secondly, categories with relatively orderly supply and release, and a relatively balanced supply and demand, including functional drinks, low-sugar health food, ancient gold, and snack sales and high-end beauty services. Platform company.