At the “Way of Offense and Defense: Restructuring the Pricing Logic Behind the 'High Volatility' of New Consumption” salon hosted by the Securities Times today, Qu Shaojie, Deputy General Manager of the International Business Department of Great Wall Fund, said that Gen Z is leading the new wave of consumption. Currently, China's consumer market is undergoing a transformation from “mass consumption” to “individuality and rational consumption”. The young population base is huge. Combined with the advantages of a complete domestic industrial chain, it has spawned a large-scale consumer market. Consumption stratification is also showing more diverse characteristics. Among them, the emerging consumer sector has strong growth momentum, and the performance in the six major segments of the pet economy, trendy games, ready-made drinks, healthy consumption, smart wearables, and intelligent driving cars is particularly impressive.

At the “Way of Offense and Defense: Restructuring the Pricing Logic Behind the 'High Volatility' of New Consumption” salon hosted by the Securities Times today, Qu Shaojie, Deputy General Manager of the International Business Department of Great Wall Fund, said that Gen Z is leading the new wave of consumption. Currently, China's consumer market is undergoing a transformation from “mass consumption” to “individuality and rational consumption”. The young population base is huge. Combined with the advantages of a complete domestic industrial chain, it has spawned a large-scale consumer market. Consumption stratification is also showing more diverse characteristics. Among them, the emerging consumer sector has strong growth momentum, and the performance in the six major segments of the pet economy, trendy games, ready-made drinks, healthy consumption, smart wearables, and intelligent driving cars is particularly impressive.