Bloomberg's Mark Gurman posted a blog post yesterday, reporting that Apple plans to unveil the high-profile “Apple Glasses” by the end of 2026, but official delivery may take until 2027. According to the report, Apple CEO Tim Cook has regarded AR glasses as the company's “top strategic priority” and is determined to create an industry benchmark product that can completely surpass Meta. People familiar with the matter revealed that at the product development level, Cook is currently almost “only concerned about this matter.” His vision, which hasn't changed in ten years, is to create real AR glasses that are lightweight, can be worn around the clock, and can seamlessly overlay data and images into the real world.

Bloomberg's Mark Gurman posted a blog post yesterday, reporting that Apple plans to unveil the high-profile “Apple Glasses” by the end of 2026, but official delivery may take until 2027. According to the report, Apple CEO Tim Cook has regarded AR glasses as the company's “top strategic priority” and is determined to create an industry benchmark product that can completely surpass Meta. People familiar with the matter revealed that at the product development level, Cook is currently almost “only concerned about this matter.” His vision, which hasn't changed in ten years, is to create real AR glasses that are lightweight, can be worn around the clock, and can seamlessly overlay data and images into the real world.