Zhitong Finance App learned that Ao Ran, executive vice chairman and secretary general of the China Audiovisual and Digital Publishing Association, released the “2025 China Mobile Game Advertising and Marketing Report”. This report was written by Gamma Data. The report shows that from January to June 2025, the average sales expense ratio of major listed game companies in China was 21.8%, down 2.9 percentage points from the same period last year. This is the first significant decline in nearly 5 years.

Zhitong Finance App learned that Ao Ran, executive vice chairman and secretary general of the China Audiovisual and Digital Publishing Association, released the “2025 China Mobile Game Advertising and Marketing Report”. This report was written by Gamma Data. The report shows that from January to June 2025, the average sales expense ratio of major listed game companies in China was 21.8%, down 2.9 percentage points from the same period last year. This is the first significant decline in nearly 5 years.