The National Development and Reform Commission, the General Administration of Market Supervision, and the State Internet Information Office issued the “Internet Platform Price Conduct Rules”. The “Rules” state that platform operators and operators within the platform must not violate the provisions of Article 14 (2) of the Price Law of the People's Republic of China by selling products or providing services at prices below cost for the purpose of crowding out competitors or monopolizing the market, disrupting normal production and operation order, and harming national interests or the legitimate rights and interests of other operators. This excludes the processing of fresh products, seasonal products, backlog products, temporary products, etc. at reduced prices, or the provision of services at reasonable prices. Platform operators must not force or disguise operators within the platform to follow their pricing rules to sell products or provide services at prices below cost to disrupt the competitive order of the market. If the business model of a platform operator is free for users for a long time, and is conducive to promoting innovation and progress and enhancing the long-term welfare of operators and consumers, it may not be deemed a violation of Article 14 (2) of the “Price Law of the People's Republic of China”.

The National Development and Reform Commission, the General Administration of Market Supervision, and the State Internet Information Office issued the “Internet Platform Price Conduct Rules”. The “Rules” state that platform operators and operators within the platform must not violate the provisions of Article 14 (2) of the Price Law of the People's Republic of China by selling products or providing services at prices below cost for the purpose of crowding out competitors or monopolizing the market, disrupting normal production and operation order, and harming national interests or the legitimate rights and interests of other operators. This excludes the processing of fresh products, seasonal products, backlog products, temporary products, etc. at reduced prices, or the provision of services at reasonable prices. Platform operators must not force or disguise operators within the platform to follow their pricing rules to sell products or provide services at prices below cost to disrupt the competitive order of the market. If the business model of a platform operator is free for users for a long time, and is conducive to promoting innovation and progress and enhancing the long-term welfare of operators and consumers, it may not be deemed a violation of Article 14 (2) of the “Price Law of the People's Republic of China”.