Universal Music Group, Roblox Unveil Strategic Deal for Commercial Integration

MT Newswires · 2d ago
08:27 AM EST, 12/19/2025 (MT Newswires) -- Universal Music Group (UMG.AS) will roll out music and commercial integrations onto the Roblox gaming and creation platform. Under the strategic agreement, the music publisher will make available a series of artist activations in Roblox over the coming months, with the first launched on the same day as the Friday release.