Comcast's FreeWheel Becomes Exclusive Ad-Serving Partner Throughout Lionsgate's Portfolio of FAST Channel In U.S.

Benzinga · 2d ago

Today, FreeWheel, the leading global technology platform for the streaming advertising ecosystem, announced it is the exclusive ad-serving partner across Lionsgate's ever-growing portfolio of FAST channels in the U.S. Through this expanded partnership, Lionsgate's premium inventory is now available to buyers through the FreeWheel SSP – a platform for premium video publishers to manage and sell their ad inventory – either directly or programmatically via 1:1 or curated packages.

Lionsgate, one of the world's top standalone content companies, is a leader in curating IP-driven FAST channels that captivate audiences of all types. By tapping into the company's robust catalogue of film franchises and TV series – including John Wick, The Hunger Games, Twilight, The Conners and Nash Bridges – the studio now operates over 40 channels globally that are helping shape the future of free streaming. This portfolio includes its flagship MovieSphere – the only FAST channel rated by Nielsen – and 50 Cent Action, a collaboration with cultural icon 50 Cent.