Lululemon To Expand Into Six New Markets In 2026 Through Franchise Partnerships In Greece, Austria, Poland, Hungary, Romania, And India

Benzinga · 2d ago

Brand to launch in Greece, Austria, Poland, Hungary, Romania, and India through franchise agreements

Continued expansion builds on lululemon's strong track record of international growth

lululemon (NASDAQ:LULU) today announced plans to expand its international presence in 2026 with six new market entries – a record number for the brand in a single year – through its new franchise partnership model agreements. lululemon plans to launch in Greece, Austria, Poland, Hungary, and Romania next year with partner Arion Retail Group, in addition to its previously announced entry into India through a partnership with Tata CLiQ.

These partnerships will bring lululemon's innovative athletic and lifestyle apparel and accessories to new and existing guests across Europe and Asia Pacific and provide high performance product offerings that are designed to support a wide range of activities including yoga, running, training, tennis, and golf.

lululemon guests across Greece, Austria, Poland, Hungary, and Romania will have access to the brand's full range of products online through lululemon.eu, while guests in India will be able to digitally shop the brand through online marketplaces Tata CLiQ Luxury and Tata CLiQ Fashion.