On December 18, Wuliangye held the “29th 12.18 Consensus Building and Sharing” conference. Zeng Congqin, Party Secretary and Chairman of Wuliangye Group Corporation, said that Wuliangye will focus on building a “one core, two engines, two drives, one new” product system for the main brand. Among them, “One Core” is centered on the eighth-generation Wuliangye; the “Two Engines” is a classic series, and Ziqi Donglai is positioned as an ultra-high-end; “Two Drive” is 1618 Wuliangye and 39-degree Wuliangye positioned as new growth points, focusing on becoming two 10 billion major single products; and “One New” insists on falling in love with Wuliangye at first sight. In terms of Wuliangye strong wine, it is necessary to create four major national strategic single products: Wuliangchun, Jianzhuang, Wuliangtequ, and Wuliangol, to form an echelon product structure of 10 billion, 5 billion, 2 billion, and 1 billion.

On December 18, Wuliangye held the “29th 12.18 Consensus Building and Sharing” conference. Zeng Congqin, Party Secretary and Chairman of Wuliangye Group Corporation, said that Wuliangye will focus on building a “one core, two engines, two drives, one new” product system for the main brand. Among them, “One Core” is centered on the eighth-generation Wuliangye; the “Two Engines” is a classic series, and Ziqi Donglai is positioned as an ultra-high-end; “Two Drive” is 1618 Wuliangye and 39-degree Wuliangye positioned as new growth points, focusing on becoming two 10 billion major single products; and “One New” insists on falling in love with Wuliangye at first sight. In terms of Wuliangye strong wine, it is necessary to create four major national strategic single products: Wuliangchun, Jianzhuang, Wuliangtequ, and Wuliangol, to form an echelon product structure of 10 billion, 5 billion, 2 billion, and 1 billion.