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eBay (EBAY) Valuation Check as Collectibles Demand and eBay Live Livestreaming Fuel Growth Expectations

Simply Wall St · 1d ago

eBay (EBAY) is leaning hard into its collectibles fandom, with its new eBay Collected 2025 report showing Pokémon cards still dominating search activity as eBay Live livestreams pull more of that demand onto the platform.

See our latest analysis for eBay.

Despite a softer patch lately, with the 90 day share price return down 8.19% to around $82.59, investors who have stuck with eBay have been rewarded with a 3 year total shareholder return of 113.54%. The blend of collectibles momentum, livestreaming growth, and brand collaborations suggests sentiment is still broadly constructive rather than fading.

If the collectibles story has your attention, it could be a good moment to see what else is gaining traction in e commerce and beyond through fast growing stocks with high insider ownership

With shares still trading at a near 29% discount to intrinsic value estimates and roughly 14% below the average analyst target, is eBay quietly undervalued here, or is the market already accounting for its livestreaming and collectibles upside?

Most Popular Narrative Narrative: 12.1% Undervalued

With eBay’s fair value estimate sitting around $94 against a last close of $82.59, the most followed narrative points to upside that hinges on steady but disciplined growth assumptions.

Ongoing penetration of first party advertising and financial services businesses creates additional high margin revenue streams that are growing faster than GMV, strengthening take rate and operating leverage, and supporting sustained earnings per share and free cash flow growth.

Read the complete narrative.

Curious how modest growth targets, stable margins, and a richer earnings multiple can still justify a premium to today’s price? The full narrative unpacks the specific revenue path, profitability glide slope, and valuation multiple that need to line up almost perfectly to reach that fair value.

Result: Fair Value of $93.97 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, that constructive setup could unravel if collectibles demand proves fleeting or if younger buyers drift toward faster growing, social first rivals.

Find out about the key risks to this eBay narrative.

Build Your Own eBay Narrative

If you see the story differently or want to dig into the numbers yourself, you can build a personalized eBay thesis in just minutes: Do it your way

A great starting point for your eBay research is our analysis highlighting 4 key rewards and 1 important warning sign that could impact your investment decision.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.