According to the Securities Times reporter, in order to further regulate fund sales, the relevant departments recently issued the “Code of Conduct for the Sale of Publicly Raised Securities Investment Funds” in accordance with laws and regulations. In response to phenomena such as blind “large-scale” and irregularities in the live streaming business that existed on the sales side before, the “Opinion Draft” points out that the assessment weight of equity fund holdings and investors' profits and losses should be increased in fund sales performance evaluation indicators. The “Opinion Draft” also made detailed requirements on fund sales rhetoric and risk control management during live broadcasts. A number of public fundraising practitioners believe that this “Opinion Draft” has drawn many red lines for previous fund sales regulations. In particular, the introduction of provisions such as “sales revenue and scale can no longer be used as core indicators” means that the assessment system must be completely restructured, and that the past business model and incentive mechanism all need to be fully adjusted.

According to the Securities Times reporter, in order to further regulate fund sales, the relevant departments recently issued the “Code of Conduct for the Sale of Publicly Raised Securities Investment Funds” in accordance with laws and regulations. In response to phenomena such as blind “large-scale” and irregularities in the live streaming business that existed on the sales side before, the “Opinion Draft” points out that the assessment weight of equity fund holdings and investors' profits and losses should be increased in fund sales performance evaluation indicators. The “Opinion Draft” also made detailed requirements on fund sales rhetoric and risk control management during live broadcasts. A number of public fundraising practitioners believe that this “Opinion Draft” has drawn many red lines for previous fund sales regulations. In particular, the introduction of provisions such as “sales revenue and scale can no longer be used as core indicators” means that the assessment system must be completely restructured, and that the past business model and incentive mechanism all need to be fully adjusted.