The General Office of the Ministry of Commerce, the General Office of the People's Bank of China, and the General Office of the General Administration of Financial Supervision issued a notice on strengthening commercial and financial collaboration and boosting consumption more vigorously. Among them, it was mentioned that joint consumer promotion activities should be carried out. Encourage financial institutions to actively participate in a series of consumer promotion activities organized and carried out by local commercial authorities, launch special programs, exclusive products, and special events, reach more business entities and consumers through consumer promotion activities, and expand the coverage of financial services. Financial institutions are encouraged to customize and upgrade digital yuan smart contract red envelope service plans according to the differentiated consumption promotion policies and scenario requirements of various regions to better meet the requirements of efficient turnover, accurate and direct delivery of subsidy funds, and targeted policies. Encourage merchants and platforms to issue consumer vouchers to provide more discounts such as low interest and interest-free installment. Guide financial institutions to deepen cooperation with merchants and platforms, jointly develop financial products and services adapted to the characteristics of the consumer industry, accurately acquire customers and promote flexible promotions, and form a “government+financial institution+merchant” synergy to expand consumption.

Zhitongcaijing · 2d ago
The General Office of the Ministry of Commerce, the General Office of the People's Bank of China, and the General Office of the General Administration of Financial Supervision issued a notice on strengthening commercial and financial collaboration and boosting consumption more vigorously. Among them, it was mentioned that joint consumer promotion activities should be carried out. Encourage financial institutions to actively participate in a series of consumer promotion activities organized and carried out by local commercial authorities, launch special programs, exclusive products, and special events, reach more business entities and consumers through consumer promotion activities, and expand the coverage of financial services. Financial institutions are encouraged to customize and upgrade digital yuan smart contract red envelope service plans according to the differentiated consumption promotion policies and scenario requirements of various regions to better meet the requirements of efficient turnover, accurate and direct delivery of subsidy funds, and targeted policies. Encourage merchants and platforms to issue consumer vouchers to provide more discounts such as low interest and interest-free installment. Guide financial institutions to deepen cooperation with merchants and platforms, jointly develop financial products and services adapted to the characteristics of the consumer industry, accurately acquire customers and promote flexible promotions, and form a “government+financial institution+merchant” synergy to expand consumption.