Renovated Hotel to Open in Addison, with New Brand and Look

Centurion American Development Group will open Hotel Dax in the first quarter of 2026. Hotel Dax, formerly the Crowne Plaza hotel, will open with Phase One renovations complete, including nearly 32,000 square feet of redesigned meeting space, four distinct dining and beverage venues, a pool, a Top Golf Swing Suite, and interiors designed by Merriman Anderson Architects.

A second phase of development is planned for 2027, which will include renovation of the hotel’s 426 guest rooms and suites, marking continued significant capital investment in the property.

Dreamscape Hospitality will manage the property. The hotel will participate in Marriott Bonvoy, Marriott International’s loyalty program.

Centurion American previously transformed and renovated The Statler, a historic downtown Dallas hotel, into a luxury destination that reopened in 2017.

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