WEBULL

Does Lamar Advertising’s Extra Dividend Reveal a Deeper Shift in Its Capital Strategy (LAMR)?

Simply Wall St · 1d ago
  • Lamar Advertising Company recently declared a special cash dividend of US$0.25 per share alongside a regular quarterly dividend of US$1.55 per share, both paid on December 31, 2025 to stockholders of record on December 22, 2025.
  • This combination of a special one-time payout and continued regular dividend underscores Lamar’s emphasis on returning cash to shareholders alongside its REIT-driven growth model.
  • We’ll now consider how this special dividend, layered on top of the affirmed quarterly payout, may influence Lamar Advertising’s investment narrative.

The latest GPUs need a type of rare earth metal called Neodymium and there are only 37 companies in the world exploring or producing it. Find the list for free.

Lamar Advertising Investment Narrative Recap

To own Lamar Advertising, you need to believe in the durability of out‑of‑home billboards, the company’s regulatory moat, and its REIT income profile. The special US$0.25 dividend on top of the US$1.55 regular payout rewards shareholders but does not materially change the near term picture, where execution on digital expansion remains a key catalyst and softer advertiser categories and contract renewal exposure are still the biggest risks.

The most relevant context for this dividend news is Lamar’s reiterated expectation that 2025 total distributions will be at least US$6.20 per share, supported by ongoing quarterly dividends of US$1.55. That commitment to regular cash returns sits alongside steady growth in local and regional ad sales and the build out of its digital billboard portfolio, which many investors see as central to Lamar’s ability to offset category and regional demand weakness over time.

Yet while the income story looks appealing on the surface, investors should be aware that...

Read the full narrative on Lamar Advertising (it's free!)

Lamar Advertising’s narrative projects $2.5 billion revenue and $723.9 million earnings by 2028.

Uncover how Lamar Advertising's forecasts yield a $133.80 fair value, a 4% upside to its current price.

Exploring Other Perspectives

LAMR 1-Year Stock Price Chart
LAMR 1-Year Stock Price Chart

Four fair value estimates from the Simply Wall St Community span roughly US$106.64 to US$204.00 per share, showing how far apart individual views can be. Against that backdrop, Lamar’s emphasis on digital billboard growth as a key earnings catalyst adds an extra layer for you to weigh when comparing these different perspectives on the company’s future performance.

Explore 4 other fair value estimates on Lamar Advertising - why the stock might be worth as much as 58% more than the current price!

Build Your Own Lamar Advertising Narrative

Disagree with existing narratives? Create your own in under 3 minutes - extraordinary investment returns rarely come from following the herd.

Seeking Other Investments?

Don't miss your shot at the next 10-bagger. Our latest stock picks just dropped:

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.