At the end of 2025, changes in the number of Hi Cha stores once again attracted public attention. This time, it was not an “increase” but a “decrease.” According to media reports, in October 2024, the total number of Hi Cha stores nationwide was 4,610. By October 2025, this number had dropped to 3,930, a net decrease of 680 stores in one year. The reporter noticed that at the beginning of February this year, the total number of Hi Cha stores was over 4,300. According to data from Narrow Gate Restaurant, as of November 13 this year, the total number of stores nationwide was 3,946. Despite differences in the statistical caliber of different data platforms, it is an indisputable fact that the total number of Hi Tea stores has declined. On December 11, the reporter learned from people close to Hi Cha: “Hi Cha has decided to adjust the direction of store development since the end of 2024. The scale reduction is one of the specific measures. According to Hi Cha, currently, the overall scale of stores in China's new tea industry is oversized. Hi Cha took the initiative to stop joining at the beginning of this year, just because it wanted to quit this kind of “internal game.” Hi Cha's current development focus is not on store expansion, but on the product itself.”

At the end of 2025, changes in the number of Hi Cha stores once again attracted public attention. This time, it was not an “increase” but a “decrease.” According to media reports, in October 2024, the total number of Hi Cha stores nationwide was 4,610. By October 2025, this number had dropped to 3,930, a net decrease of 680 stores in one year. The reporter noticed that at the beginning of February this year, the total number of Hi Cha stores was over 4,300. According to data from Narrow Gate Restaurant, as of November 13 this year, the total number of stores nationwide was 3,946. Despite differences in the statistical caliber of different data platforms, it is an indisputable fact that the total number of Hi Tea stores has declined. On December 11, the reporter learned from people close to Hi Cha: “Hi Cha has decided to adjust the direction of store development since the end of 2024. The scale reduction is one of the specific measures. According to Hi Cha, currently, the overall scale of stores in China's new tea industry is oversized. Hi Cha took the initiative to stop joining at the beginning of this year, just because it wanted to quit this kind of “internal game.” Hi Cha's current development focus is not on store expansion, but on the product itself.”