The Ministry of Agriculture and Rural Affairs deployed and launched the 2026 New Year's Day Spring Festival “Produce Specialties and Find New Year Flavors” consumption promotion campaign, requiring all regions to further implement the “Implementation Plan to Promote Consumption of Agricultural Products”, seize the “Two Festivals” peak consumption season, plan and introduce practical measures to promote consumption, promote accurate adaptation of supply and demand, innovate consumption scenarios, expand consumption space, effectively expand agricultural product consumption, and better meet the holiday consumption needs of urban and rural residents.

The Ministry of Agriculture and Rural Affairs deployed and launched the 2026 New Year's Day Spring Festival “Produce Specialties and Find New Year Flavors” consumption promotion campaign, requiring all regions to further implement the “Implementation Plan to Promote Consumption of Agricultural Products”, seize the “Two Festivals” peak consumption season, plan and introduce practical measures to promote consumption, promote accurate adaptation of supply and demand, innovate consumption scenarios, expand consumption space, effectively expand agricultural product consumption, and better meet the holiday consumption needs of urban and rural residents.