After upgrading the slogan from “Your Life Guide” to “Your Life Interest Community,” Xiaohongshu started social networking again. On December 10, Xiaohongshu is currently testing the “Little Red Circle” feature. The latter format is similar to Tieba, Douban Group, and Weibo Super Talk, and is a gathering place for users with similar interests. In early September, Xiaohongshu launched the “Little Red Circle Owner Recruitment Program”. According to the official introduction, Little Red Circle is known as a “circle-type product that will be launched soon”, and the first batch will open 100 circles.

After upgrading the slogan from “Your Life Guide” to “Your Life Interest Community,” Xiaohongshu started social networking again. On December 10, Xiaohongshu is currently testing the “Little Red Circle” feature. The latter format is similar to Tieba, Douban Group, and Weibo Super Talk, and is a gathering place for users with similar interests. In early September, Xiaohongshu launched the “Little Red Circle Owner Recruitment Program”. According to the official introduction, Little Red Circle is known as a “circle-type product that will be launched soon”, and the first batch will open 100 circles.