IQ.US and Macau Galaxy Arena renew three-year strategic cooperation agreement to inject new vitality into Macau's “Performing Arts Capital”

Zhitongcaijing · 2d ago

iQiyi Screaming Night 2025 came to a successful conclusion at the Galaxy Arena in Macau, China. The end of this year's entertainment festival not only brought a successful conclusion to the first three-year collaboration between IQ.US (IQ.US) and the Macau Galaxy Arena, but also became an important opportunity for the two sides to continue writing new chapters of cooperation — on December 9, the two sides officially announced the renewal of a three-year strategic cooperation agreement to continue deepening cooperation in related fields such as large-scale entertainment events, variety shows, film and television series cooperation, etc., to empower Macau's “performing arts capital” with high-quality entertainment resources Build a new ecosystem integrating culture and tourism. At the event, iQiyi founder and CEO Gong Yu, iQiyi's chief content officer Wang Xiaohui, Galaxy Entertainment Group Chairman Lu Yaodong, and Galaxy Entertainment Group Executive Vice President Jiang Liduo took the stage to sign the contract.

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Gong Yu (left), founder and CEO of iQiyi, and Lu Yaodong, Chairman of Galaxy Entertainment Group (right)

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iQiyi Chief Content Officer Wang Xiaohui (first from left); iQiyi Founder and CEO Gong Yu (second from left); Galaxy Entertainment Group Chairman Lu Yaodong (second from right); and Jiang Liduo, Executive Vice President of Galaxy Entertainment Group (first from right)

The 2025 iQiyi Screaming Night, which came to a successful conclusion on December 6, attracted more than 100 celebrity artists, industry guests, and thousands of VIP members. A total of 63 annual honors were awarded to the six categories. From the star-studded red carpet session in the afternoon to the evening's honor ceremony, fans screamed continuously, and trending topics continued to dominate the list. The two-day Scream Carnival from December 5 to December 6 was also exciting. Thousands of fans cheered and checked in at more than 30 celebrity booths. During that time, many celebrity guests brought wonderful performances to the fans, and many groups of entertainers floated the stage to interact with the fans.

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Looking back over the past three years, iQiyi Screaming Night landed at the Galaxy Auditorium in Macau, China, and the cooperation between the two sides has had remarkable results. Relying on Galaxy Arena's leading venue facilities and professional services, combined with iQiyi's authoritative honorary system, strong content production capabilities, and rich artist resources, Scream Night attracts more than half of the entertainment industry's star lineup every year, making it a very representative event for cultural tourism integration; the first “Canglan Tips” VR immersive experience center became the largest “reality+full-sensory VR” immersive experience project in Macau, promoting the diversified development of cultural tourism in Macau.

In the future, the two sides will launch the next chapter of cultural tourism integration with richer cooperation models and more innovative activity experiences, injecting new vitality into the construction of Macau's “Performing Arts Capital”.