According to a market research report, Levi Strauss, American Eagle Outfitters, and Gap are stepping up celebrity marketing efforts to compete for the $101 billion global jeans market. Among them, Levi's female market share is rising, and peers are competing for Gen Z's attention.

Zhitongcaijing · 1d ago
According to a market research report, Levi Strauss, American Eagle Outfitters, and Gap are stepping up celebrity marketing efforts to compete for the $101 billion global jeans market. Among them, Levi's female market share is rising, and peers are competing for Gen Z's attention.