Changes in Hong Kong stocks | Zhou Heiya (01458) rose more than 5%, and the first overseas brand store landed in Malaysia and took a substantial step in its overseas strategy

The Zhitong Finance App learned that Zhou Heiya (01458) rose more than 5%. As of press release, it had risen 5.13% to HK$1.64, with a turnover of HK$2.974,900.

According to the news, on the evening of December 5, Zhou Heiya issued an announcement stating that the Group's first overseas brand store was officially opened in Port Klang, Malaysia on December 5, 2025. The opening of this store marks a substantial step in the Group's overseas strategy and is an important step to open up new markets and achieve long-term sustainable development. The company believes that this successful opening will not only help enhance the brand's influence in the international market, but also lay a replicable operating foundation for the Group's subsequent steady expansion in Southeast Asia and other overseas markets.

Everbright Securities previously stated that in the second half of the year, the company plans to improve store operations, renew and upgrade its brand image, and focus on building a younger brand. The performance of individual stores is expected to improve further, and the basic store business is gradually recovering for the better. In terms of distribution channels, the differentiated product layout of different channels has been strengthened. In the first half of the year, member store channels such as Sam and other member stores and snack volume sales channels such as Busy/Wan Chen series have been developed one after another, and it is expected that the second half of the year will continue to bring in new volume. In terms of overseas business, the company initially expanded the Southeast Asian market in the first half of the year and built a distribution network; it is expected that localization cooperation will be strengthened through overseas stores in the future.