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Coca-Cola (KO): Assessing Valuation After a Steady 15% One-Year Climb

Simply Wall St · 1d ago

Coca-Cola (KO) has quietly climbed about 15% over the past year, even after a mild pullback this week, and that kind of steady, low drama performance always gets income focused investors paying attention.

See our latest analysis for Coca-Cola.

That recent 7 day share price pullback sits against a much sturdier backdrop, with a year to date share price return of 13.2% and a 1 year total shareholder return of 15.3%, suggesting momentum is still gently building rather than fading.

If Coca-Cola’s steady climb has you thinking about what else could quietly compound in the background, it is worth exploring fast growing stocks with high insider ownership for more ideas.

Yet with the shares still trading at a discount to analyst targets and estimates of intrinsic value, investors face a familiar dilemma: is Coca-Cola quietly undervalued, or is the market already baking in years of future growth?

Most Popular Narrative Narrative: 3.7% Overvalued

With Coca-Cola last closing at $70 against a narrative fair value of $67.50, the story leans toward a gently premium price for its cash flows.

The Federal Reserve’s recent 25 basis point cut may appear modest, but for Coca-Cola (NYSE: KO), it carries meaningful implications for valuation. As a consumer staples giant with steady free cash flows and a reputation as a dividend aristocrat, KO is highly sensitive to discount rates in long-term models.

Read the complete narrative.

Curious how a small shift in the discount rate turns slow and steady revenue growth, expanding margins, and premium valuation multiples into a long term compounding engine? Dive in.

Result: Fair Value of $67.50 (OVERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, regulatory pressure on sugar consumption and shifting consumer preferences toward healthier beverages could compress margins and challenge Coca-Cola’s long term premium valuation.

Find out about the key risks to this Coca-Cola narrative.

Another Angle on Value

Our SWS DCF model paints a very different picture. On this view, Coca-Cola’s fair value sits near $89.90, which would make the current $70 price look meaningfully undervalued. When a cash flow model clashes with narrative pricing, which signal do you trust?

Look into how the SWS DCF model arrives at its fair value.

KO Discounted Cash Flow as at Dec 2025
KO Discounted Cash Flow as at Dec 2025

Build Your Own Coca-Cola Narrative

If you would rather dig into the numbers yourself and shape your own view of Coca-Cola’s story, you can build one in just a few minutes, Do it your way.

A great starting point for your Coca-Cola research is our analysis highlighting 3 key rewards and 3 important warning signs that could impact your investment decision.

Ready for more investment ideas?

If Coca-Cola looks solid but you want a few more smart options on your radar, use the Simply Wall St Screener to uncover focused, data backed opportunities.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.