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McDonald's (MCD) Holiday Grinch Meal Sparks Fresh Look at Valuation and Long-Term Return Potential

Simply Wall St · 2d ago

McDonald's (MCD) is leaning into the holidays with its limited time Grinch Meal, pairing Dill Pickle Grinch Salt McShaker Fries and collectible socks with a broader push on value to keep traffic flowing.

See our latest analysis for McDonald's.

Those holiday promotions are landing at a time when McDonald’s sits around $311.23 per share, with a solid year to date share price return and a 5 year total shareholder return near 68 percent. This suggests steady, if unspectacular, momentum rather than a breakout move.

If this kind of steady compounder appeals to you, it might be worth widening the lens and exploring fast growing stocks with high insider ownership for ideas with a bit more punch.

So with the share price hovering just shy of analyst targets and the stock trading at a premium to some valuation models, is McDonald’s quietly cheap for long term holders, or is the market already baking in the next leg of growth?

Most Popular Narrative: 6.1% Undervalued

With McDonald's last closing at $311.23 against a narrative fair value near $331.53, the story builds on steady growth and richer margins ahead.

The company's ongoing refranchising and asset light model, paired with disciplined global cost management and G&A efficiencies enabled by new centralized platforms, reinforces stable free cash flow and structurally higher operating margins, increasing the company's ability to return capital to shareholders and boosting long term earnings growth.

Read the complete narrative.

Curious how modest revenue growth, rising margins and shrinking share count can still support a richer earnings multiple than the wider hospitality space? The full narrative walks through the chain of assumptions that connects today’s value meals to tomorrow’s higher fair value.

Result: Fair Value of $331.53 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, persistent pressure on lower income diners and delayed payoffs from heavy tech investment could easily disrupt this tidy undervaluation story.

Find out about the key risks to this McDonald's narrative.

Another Angle on Value

While the narrative fair value suggests McDonald's is about 6 percent undervalued, our SWS DCF model is much harsher, putting fair value closer to $260.76, which implies the stock is overvalued at current levels. Is the market overestimating durability, or is the model too cautious on growth?

Look into how the SWS DCF model arrives at its fair value.

MCD Discounted Cash Flow as at Dec 2025
MCD Discounted Cash Flow as at Dec 2025

Simply Wall St performs a discounted cash flow (DCF) on every stock in the world every day (check out McDonald's for example). We show the entire calculation in full. You can track the result in your watchlist or portfolio and be alerted when this changes, or use our stock screener to discover 906 undervalued stocks based on their cash flows. If you save a screener we even alert you when new companies match - so you never miss a potential opportunity.

Build Your Own McDonald's Narrative

If you see the story differently, or want to stress test the assumptions yourself, you can build a custom view in minutes: Do it your way.

A great starting point for your McDonald's research is our analysis highlighting 3 key rewards and 1 important warning sign that could impact your investment decision.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.