JAKKS Pacific Partners With Hershey To Launch Confection-Themed Expansion Of Charming Mini-Doll Line

Benzinga · 1d ago

JAKKS Pacific, Inc. (NASDAQ:JAKK), a leading designer and marketer of toys, and The Hershey Company, one of the world's largest confectionery brands, announced today a new partnership that will bring the beloved Hershey branding to JAKKS Pacific's popular Charming line of small dolls and collectibles, marking the first-ever confection-themed expansion of the fashionable mini-doll brand.

The collection will consist of eight SKUs featuring dolls inspired by fan-favorite treats including Hershey's Kisses, Jolly Rancher, Reese's, Bubble Yum, Twizzlers, and Hershey's Syrup each comes with themed charms and accessories unique to the beloved confection it represents, adding a collectible twist to the line's signature style.

The first products to launch under the collaboration, The Hershey's Kisses collectibles, will debut exclusively at CVS beginning December 26, 2025, just in time for Valentine's Day. The partnership runs through December 31, 2026, with an option for extension.