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How The viagogo “Gig-Tripping” Tie-Up At Booking Holdings (BKNG) Has Changed Its Investment Story

Simply Wall St · 1d ago
  • In early December 2025, viagogo announced a partnership with Booking.com that lets fans booking event tickets instantly add nearby accommodation, flights, rental cars, and local attractions through Booking.com, tapping into the growing “gig-tripping” trend highlighted by rising cross-border event travel in viagogo’s 2025 data.
  • This tie-up complements Booking Holdings’ recent quarter of record revenue and stronger guidance, reinforcing its push to offer higher-margin, end-to-end travel experiences enhanced by AI and ecosystem integrations.
  • We’ll now examine how the viagogo partnership, which extends Booking.com’s reach into event-led travel, may influence Booking Holdings’ investment narrative.

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Booking Holdings Investment Narrative Recap

To own Booking Holdings, you need to believe in the durability of global travel demand and the company’s ability to deepen customer relationships through its Connected Trip ecosystem and AI-enhanced services. The viagogo tie-up extends Booking.com further into event-led travel, but it does not materially change the near term focus on converting strong gross bookings into higher margin revenue, nor does it remove the key risk that a softer consumer or macro shock could cool discretionary travel.

Among recent announcements, the Q3 2025 results stand out, with record quarterly revenue of US$9,008 million and management guiding to roughly double digit revenue growth for Q4 and the full year 2025. When you set this backdrop of strong reported performance against concerns about more cautious U.S. consumers and signs of shifting toward lower cost stays, the viagogo partnership looks more like an incremental way to broaden demand than a solution to the core risk that...

Read the full narrative on Booking Holdings (it's free!)

Booking Holdings' narrative projects $32.4 billion revenue and $9.5 billion earnings by 2028. This requires 9.0% yearly revenue growth and a $4.7 billion earnings increase from $4.8 billion today.

Uncover how Booking Holdings' forecasts yield a $6207 fair value, a 23% upside to its current price.

Exploring Other Perspectives

BKNG Community Fair Values as at Dec 2025
BKNG Community Fair Values as at Dec 2025

Ten members of the Simply Wall St Community value Booking Holdings between US$5,000 and US$7,623 per share, highlighting a wide spread of expectations. Against that backdrop, concerns about consumer belt tightening and potential mix shifts to cheaper accommodation options raise important questions about how resilient Booking’s margins can be if travel behavior changes, so it is worth weighing several viewpoints before deciding how this business fits into your portfolio.

Explore 10 other fair value estimates on Booking Holdings - why the stock might be worth just $5000!

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.