Micron Technology said on Wednesday that it will withdraw from the consumer business. Amid a global shortage of critical semiconductor supplies, the company increased the productivity of advanced memory chips for artificial intelligence data centers. The reason behind Micron's withdrawal from its consumer business is that the global memory supply chain is tight, and the supply of semiconductors, from flash memory chips used in smartphones to advanced high-bandwidth memories used in artificial intelligence data centers, is tight. Micron said the company will stop selling consumer-grade branded products in the “critical” sector at retailers, e-tailers and distributors around the world, but will continue to ship through consumer channels until February 2026.

Micron Technology said on Wednesday that it will withdraw from the consumer business. Amid a global shortage of critical semiconductor supplies, the company increased the productivity of advanced memory chips for artificial intelligence data centers. The reason behind Micron's withdrawal from its consumer business is that the global memory supply chain is tight, and the supply of semiconductors, from flash memory chips used in smartphones to advanced high-bandwidth memories used in artificial intelligence data centers, is tight. Micron said the company will stop selling consumer-grade branded products in the “critical” sector at retailers, e-tailers and distributors around the world, but will continue to ship through consumer channels until February 2026.