Recently, an e-commerce platform released a 53-degree 500ml Flying Maotai package price of “1,399 yuan/bottle”, directly breaking through the officially guided retail price of 1,499 yuan, causing market shock. After online platforms took the lead in reducing prices, how are offline stores doing? The reporter visited a number of Maotai and liquor dealer stores to learn about the situation. At a Maotai dealer store in Shenzhen, the merchant put up an advertising slogan that only costs more than 1,000 yuan for Flying Moutai to attract customers. Staff told the reporter that currently the retail price of Flying Moutai is around 1,800 yuan/bottle, and you can get two free bottles of Flying Moutai when purchasing boxes of other alcoholic beverages in the store. Staff also said that there was a marked increase in sales of Flying Moutai after the price reduction, but the profit per bottle was only a few tens of yuan, so it was basically not profitable.

Recently, an e-commerce platform released a 53-degree 500ml Flying Maotai package price of “1,399 yuan/bottle”, directly breaking through the officially guided retail price of 1,499 yuan, causing market shock. After online platforms took the lead in reducing prices, how are offline stores doing? The reporter visited a number of Maotai and liquor dealer stores to learn about the situation. At a Maotai dealer store in Shenzhen, the merchant put up an advertising slogan that only costs more than 1,000 yuan for Flying Moutai to attract customers. Staff told the reporter that currently the retail price of Flying Moutai is around 1,800 yuan/bottle, and you can get two free bottles of Flying Moutai when purchasing boxes of other alcoholic beverages in the store. Staff also said that there was a marked increase in sales of Flying Moutai after the price reduction, but the profit per bottle was only a few tens of yuan, so it was basically not profitable.