On December 3, Omdia's latest report indicated that in the third quarter of 2025, the wearable wristband device market increased slightly by 3% year-on-year, with shipments reaching 54.6 million units. Despite the limited growth rate of shipments, the market value surged 12% year over year to reach US$12.3 billion, reflecting the accelerated shift of consumers to higher-end wearables. In the third quarter, the average sales price rose 9% year on year to reach 225 US dollars, mainly driven by leading manufacturers in the market. The top five manufacturers — Xiaomi, Apple, Huawei, Samsung, and Garmin — together accounted for 84% of the total market value and 63% of shipments.

On December 3, Omdia's latest report indicated that in the third quarter of 2025, the wearable wristband device market increased slightly by 3% year-on-year, with shipments reaching 54.6 million units. Despite the limited growth rate of shipments, the market value surged 12% year over year to reach US$12.3 billion, reflecting the accelerated shift of consumers to higher-end wearables. In the third quarter, the average sales price rose 9% year on year to reach 225 US dollars, mainly driven by leading manufacturers in the market. The top five manufacturers — Xiaomi, Apple, Huawei, Samsung, and Garmin — together accounted for 84% of the total market value and 63% of shipments.