Adobe And Amazon Deepen Collaboration To Reshape Creativity And Marketing In The AI Era

Benzinga · 4d ago

Today at AWS re:Invent, Adobe CEO Shantanu Narayen delivered a keynote presentation focused on how AI is reshaping creativity and marketing. Across the audiences that Adobe serves, from business professionals and consumers to creators, creative professionals and marketers, the latest AI tools are empowering individuals to bring their ideas to life with unprecedented speed and precision.

To accelerate this transformation, Adobe and Amazon are deepening their collaboration across product innovation, new business models and enhanced customer engagement. The collaboration leverages AWS's infrastructure to help our teams innovate even faster, from generative AI model training to AI agent deployment. Both companies are focused on a shared goal: Helping individuals and businesses stand out in today's digital economy by making AI-powered creativity and customer experience orchestration accessible and effective.