Recently, several accounts certified as “Baidu employees” posted on social networking sites that Baidu is making layoffs before the end of 2025. The layoff ratio varies from department to department. Newcomers can receive N+1.5 compensation, while compensation for old employees can get N+3 or even higher compensation. There are reports that jobs related to artificial intelligence and cloud computing have basically been retained, but Baidu's overall number of layoffs has not been determined. According to reports, in this round of layoffs, Baidu's mobile ecosystem business group has been widely affected. This group carries Baidu's most important source of profit advertising business, and covers business segments such as Baidu App, Baidu Netdisk, and Baidu Library. The reporter noticed that in posts on social platforms, a number of employees revealed that they are from the mobile ecosystem business group. A Baidu employee from the mobile ecosystem business group told the reporter, “Baidu Dasou's performance in the North China region was poor. Almost all of the newcomers in the same batch as me were laid off, and old employees with good performance were also laid off. Baidu's focus on e-commerce has already switched to new e-commerce businesses, such as the previously announced Luo Yonghao digital person bringing goods.” On December 1, the reporter sought evidence from Baidu to confirm the above layoffs. Baidu did not respond. Some Baidu employees think this is a routine adjustment for major Internet companies before the end of the year.

Recently, several accounts certified as “Baidu employees” posted on social networking sites that Baidu is making layoffs before the end of 2025. The layoff ratio varies from department to department. Newcomers can receive N+1.5 compensation, while compensation for old employees can get N+3 or even higher compensation. There are reports that jobs related to artificial intelligence and cloud computing have basically been retained, but Baidu's overall number of layoffs has not been determined. According to reports, in this round of layoffs, Baidu's mobile ecosystem business group has been widely affected. This group carries Baidu's most important source of profit advertising business, and covers business segments such as Baidu App, Baidu Netdisk, and Baidu Library. The reporter noticed that in posts on social platforms, a number of employees revealed that they are from the mobile ecosystem business group. A Baidu employee from the mobile ecosystem business group told the reporter, “Baidu Dasou's performance in the North China region was poor. Almost all of the newcomers in the same batch as me were laid off, and old employees with good performance were also laid off. Baidu's focus on e-commerce has already switched to new e-commerce businesses, such as the previously announced Luo Yonghao digital person bringing goods.” On December 1, the reporter sought evidence from Baidu to confirm the above layoffs. Baidu did not respond. Some Baidu employees think this is a routine adjustment for major Internet companies before the end of the year.