According to final data from Adobe Analytics, US consumers spent 11.8 billion US dollars online on “Black Friday,” a record, an increase of 9.1% over last year. Adobe Analytics tracks more than 1 trillion visits to US retail websites, and the agency estimates that consumers will spend $5.5 billion online on Saturday and $5.9 billion on Sunday. Additionally, software company Salesforce reports that the total spending of American consumers on “Black Friday” reached $18 billion, an increase of 3% over the previous year, with luxury clothing and accessories being one of the most popular categories. Salesforce points out that although American consumers spent more on “Black Friday” this year than last year, rising prices dampened online demand — compared to last year, consumers purchased fewer items at checkout.

According to final data from Adobe Analytics, US consumers spent 11.8 billion US dollars online on “Black Friday,” a record, an increase of 9.1% over last year. Adobe Analytics tracks more than 1 trillion visits to US retail websites, and the agency estimates that consumers will spend $5.5 billion online on Saturday and $5.9 billion on Sunday. Additionally, software company Salesforce reports that the total spending of American consumers on “Black Friday” reached $18 billion, an increase of 3% over the previous year, with luxury clothing and accessories being one of the most popular categories. Salesforce points out that although American consumers spent more on “Black Friday” this year than last year, rising prices dampened online demand — compared to last year, consumers purchased fewer items at checkout.