The Douyin E-commerce Security and Trust Center issued an announcement stating that starting November 19, merchant experience points will be added to add a deduction mechanism to strictly control acts that affect consumer experience and increase experience points in violation of regulations. According to the announcement, the purpose of this move is to further standardize the platform's operating order and guarantee consumers a real and trustworthy shopping experience. According to reports, the new regulations make it clear that experience points will be deducted from two types of behavior: first, negative service/negative after-sales behavior, which includes but is not limited to acts that directly damage the consumer experience, such as customer service ridiculing consumers, setting abnormal after-sales addresses, and refusing invoices for no reason; second, acts that increase experience points by abnormal means such as swiping out reviews and fraudulent transactions, damage the objectivity of ratings and platform fairness. Experience points are reduced to a certain extent, which will directly affect business scenarios such as merchant entry into activities, entry into selected alliances, and allocation of marketing resources.

The Douyin E-commerce Security and Trust Center issued an announcement stating that starting November 19, merchant experience points will be added to add a deduction mechanism to strictly control acts that affect consumer experience and increase experience points in violation of regulations. According to the announcement, the purpose of this move is to further standardize the platform's operating order and guarantee consumers a real and trustworthy shopping experience. According to reports, the new regulations make it clear that experience points will be deducted from two types of behavior: first, negative service/negative after-sales behavior, which includes but is not limited to acts that directly damage the consumer experience, such as customer service ridiculing consumers, setting abnormal after-sales addresses, and refusing invoices for no reason; second, acts that increase experience points by abnormal means such as swiping out reviews and fraudulent transactions, damage the objectivity of ratings and platform fairness. Experience points are reduced to a certain extent, which will directly affect business scenarios such as merchant entry into activities, entry into selected alliances, and allocation of marketing resources.