The Douyin E-commerce Safety and Trust Center published an article stating that during routine inspections, Douyin e-commerce discovered that individual merchants and experts used famous alcoholic beverages such as “Maotai” and “Guojiao” to misrepresent, “low price” drainage, and even abnormally low prices involving suspected counterfeit goods, seriously harming consumers' rights and interests. The platform has always adhered to the governance principle of “authenticity, verifiability, and traceability”, focusing on cracking down on irregularities such as exaggerated promises, low price drainage, and lack of brand qualifications, and resolutely safeguarding the legitimate rights and interests of consumers and market order. According to rules such as “False Propaganda: After-sales Service Does Not Meet the Implementation Rules”, the platform has carried out special controls. In the past three months, more than 2,000 illegal products have been disposed of, involving 690 offending merchants.

The Douyin E-commerce Safety and Trust Center published an article stating that during routine inspections, Douyin e-commerce discovered that individual merchants and experts used famous alcoholic beverages such as “Maotai” and “Guojiao” to misrepresent, “low price” drainage, and even abnormally low prices involving suspected counterfeit goods, seriously harming consumers' rights and interests. The platform has always adhered to the governance principle of “authenticity, verifiability, and traceability”, focusing on cracking down on irregularities such as exaggerated promises, low price drainage, and lack of brand qualifications, and resolutely safeguarding the legitimate rights and interests of consumers and market order. According to rules such as “False Propaganda: After-sales Service Does Not Meet the Implementation Rules”, the platform has carried out special controls. In the past three months, more than 2,000 illegal products have been disposed of, involving 690 offending merchants.