Omdia: Global automotive display market shipments reached 1209.6 million units in the first half of 2025, up 5.1% year-on-year

The Zhitong Finance App learned that according to Omdia's “Vehicle Display Intelligence Service”'s latest report, the global car display market shipped 1209.6 million units in the first half of 2025, an increase of 5.1% over the previous year. Although the overall shipment growth rate has slowed from last year's rapid double-digit growth, the market is entering a new stage of structural transformation — from simple screen popularization to collaborative, software-defined cockpit integration.

Table 1: Global Vehicle Display Shipment Comparison by Application (H1 2025 vs H1 2024)

After two years of rapid growth, the central control screen (CSD) sector grew 2.0% year over year. Since the penetration rate of factory pre-installation is already high, there is limited room for incremental growth. The same mature effect also affected the aftermarket. Shipments dropped 15.9% year on year because most new cars are equipped with central control screens as standard, reducing modification opportunities. Meanwhile, Control Panel Display (Control Panel Display) shipments declined by 4.1%, reflecting the trend of HVAC (air conditioning) and audio interface integration. Functions that previously relied on a separate control panel display have been integrated into the main central control screen or replaced by physical buttons to meet new safety regulations and enhance the driver's ergonomic experience and tactile feedback.

Despite the slowdown in shipment growth, central control screen technology is still developing rapidly. In this application area, a-Si LCD's market share fell from 69.6% in the first half of 2023 to 51.0% in the first half of 2025, while LTPS LCD's share surged from 29.1% to 46.4%, making it the mainstream choice with in-cell touch integration, higher brightness, and thinner design. The AMOLED penetration rate almost doubled to 2.1%, mainly driven by high-end electric vehicles and flagship cockpit projects. This upgrade cycle highlights a shift from simply increasing the number of screens to improving optical performance, energy efficiency, and AI to optimize visual quality.

Shipments in the instrument panel (ICD) sector increased 16.8% year over year to 43.3 million units. Among them, small-sized instruments (below 6 inches) grew the fastest, supported by compact electric vehicles and entry-level models in emerging markets. Shipments in the head-up display (HUD) sector increased 25.3% year over year, mainly driven by large projection optical devices. 3.1-inch HUDs and above now account for more than 50% of total shipments, marking an important step towards AR-HUD deployment and immersive front-view visualization.

According to Omdia analysis, 2025 marks the reorganization of the automotive display ecosystem. The slowdown in central control screen shipments does not mean that the market is weak, but rather a reflection of the redistribution of display functions within the cockpit. The central control screen acts as an integrated hub. The dashboard provides real-time visual information, and the HUD extends forward situation awareness.

As the Zonal Compute Architecture (Zonal Compute Architecture) matures and regulatory compliance requirements tighten, automotive displays are evolving from standalone modules to coordinated visualization systems. The focus of the next round of competition will no longer be how many screens a vehicle has, but rather how each display intelligently interacts with computing, optics, and localized user experiences to redefine the future human-computer interaction experience in the cockpit.