100 days countdown to the Winter Olympics Li Ning (02331) launched the “Gold Label” series to target multiple scenes with high quality

The Zhitong Finance App learned that on October 28, the Li Ning (02331) brand appeared at the Shanghai Tmall Shuang11 Super Launch Event. The 100-day countdown to the 2026 Milan Winter Olympics is a special “Milan Shines” session. Li Ning, the official partner of the Chinese Olympic Committee, joined hands with the IOC's global partner Tmall to share the Olympic spirit and culture. Yu Jianyong, director of the Sports Equipment Center of the State Administration of Sports and director of the Marketing Development Department of the Chinese Olympic Committee, attended the event and delivered a speech.

At the event, the Tmall mascot “Mao Tiantian” appeared in a replica of Li Ning's 1992 award suit. Tina (Tina) and Milo (Milo), the specially invited mascot of the 2026 Milan Winter Olympics, interacted with Milo (Milo), on the same stage, and performed an Olympic cultural dialogue that spanned time and space.

Relying on the Tmall Shuang11 super launch platform, the Li Ning brand's latest “Gold Standard” series, which targets multiple scenes and a high quality of life, debuted, and completed the show with the theme of “Heartbreak and Glory”, encouraging everyone to ignite the passion in their hearts and create their own glory. The Chinese Olympic Committee and Li Ning brand jointly unveiled the award winning equipment for the 2026 Milan Winter Olympics Chinese sports delegation at the 2025 China Outdoor Sports Industry Conference, and was unveiled at this themed show.

As the official sportswear partner of the Chinese Olympic Committee and the Chinese sports delegation, Li Ning used the traditional Chinese pattern “double victory pattern” in the design of the award winning equipment for the Chinese sports delegation at the 2026 Milan Winter Olympics, incorporating the quadruple meanings of “victory with one heart,” “victory in harmony,” “endless victory,” and “breakthrough victory,” and further innovated the “double victory snowflake pattern” by combining snow and ice sports scenes on the basis of the double victory pattern. The overall design uses “Chinese Red” and “Snow Mountain White” as the main colors, incorporating top sports technology on aerospace dynamic thermal insulation technology platforms such as space warm cotton, basalt far infrared, waterproof and moisture permeable film to achieve breakthroughs in the three major performance of “cooling, moisture permeability, and protection”. It will comprehensively escort Chinese athletes on the Winter Olympics journey, show Oriental aesthetics on the international sports stage, and highlight the strength of China's professional sports technology.

Yu Jianyong, director of the Sports Equipment Center of the State Administration of Sports and director of the marketing development department of the Chinese Olympic Committee, said in a live speech: “This set of prize-winning equipment cleverly combines the inspiration of winter snow and ice sports with traditional Chinese culture, and empowers sports equipment with advanced aerospace technology.” He pointed out that local companies such as Li Ning and Alibaba are using their resources and platform advantages to bring high-quality products into public life, building an important bridge for promoting snow and ice sports and spreading Olympic culture.

On the 100th day countdown to the Milan Winter Olympics, Li Ning officially launched the “Gold Label” series product line. The series is based on the brand's accumulated Chinese sportsmanship, integrating top footwear technology and simple design concepts to provide consumers with choices for multiple scenarios and a high quality of life. The “Golden Label” series will become an important vehicle for the Li Ning brand to convey sportsmanship.

As the first local sports brand to support the Chinese sports delegation in the Olympics, Li Ning has always worked side by side with the Chinese sports industry since its inception. This time, from working with Alibaba and Tmall to jointly promote Olympic culture, to replicating 92 awards to pay tribute to the classics, to launching the “Gold Label” series product line, and the honorable debut of the 2026 Milan Winter Olympics prize-winning equipment, Li Ning, as the official sportswear partner of the 2025-2028 Chinese Olympic Committee and the Chinese Sports Delegation, is fully serving and supporting Chinese sports with a firm sportsmanship and innovative product strength to promote the development of snow and ice sports, and contributing to the promotion of the Olympic spirit and culture.