From IP to intelligent manufacturing, Tianji Holdings' (01520) two-wheel drive strategy opens a high growth channel

Since this year, the highly recognizable Chinese trendy IP “LABUBU (LABUBU)” has rapidly become popular overseas, not only driving the stock prices of related listed companies to record highs, but also making IP economy concept stocks continue to receive market attention.

LABUBU's overseas success is no accident. In recent years, the global IP economy has shown strong growth momentum and is gradually becoming an important engine for economic development. IP licensing has formed a large-scale and continuously expanding market, continuously breaking through traditional consumer boundaries, stimulating diverse consumer demand, and injecting new vitality into the global consumer market.

According to data from the International Licensing Industry Association, the global IP licensing goods and services market reached US$356.5 billion in 2023, with a compound annual growth rate of 5.0%; the Chinese IP market also performed well, exceeding RMB 168.9 billion in 2024, an increase of 40% over the previous year, making it the fourth largest IP licensing market in the world.

Behind this growth, it is inseparable from multiple favorable policy and market drivers: the national intellectual property strategy has built an institutional foundation for the healthy development of the industry, growing middle income groups continue to unleash consumption potential, and Gen Z's emotional recognition and enthusiasm for participation in IP has further promoted the transformation of IP from a cultural symbol to a consumer asset.

Along with market expansion, emerging technologies such as blockchain have also provided new solutions to long-standing pain points in the IP licensing field, such as difficulties in verifying rights, difficulties in traceability, and opaque segmentation, and gradually constructing a more credible and efficient value circulation system.

In this context, Tianji Holdings (01520) is forwardly building a “smart consumption+smart manufacturing” two-wheel drive strategy: on the one hand, it deepens the IP value ecosystem and opens up incremental space for existing businesses through artificial intelligence, digitalization and blockchain technology; on the other hand, it extends the business to the industrial sector and uses cutting-edge technology to help the intelligent upgrading and global layout of the manufacturing industry. This strategy not only echoes the trend of the era of deep integration between the digital economy and the real economy, but also opens up a broader long-term growth channel for the company.

Smart Consumption: Exploring a New Blue Ocean for IP Digital Assets

In the field of smart consumption, Tianji Holdings relies on existing IP resources, focusing on the three major business segments of IP digitalization, IP product trading, and IP community operation. It is gradually building a digital asset IP chain identity covering the world, providing a full chain of services for authentication, traceability and value empowerment for culture, creativity, fashion games, digital art, etc.

In the IP digitization process, the company plays the role of an “IP investment bank”, transforming physical IP products into verifiable and tradable digital assets. Specifically, each physical IP collection will be bound to a unique digital logo and stored on the chain to achieve “one item, one code, clear ownership”; at the same time, using artificial intelligence technology, the company can also use IP to create more realistic interactive narratives and gamification experiences, and generate dynamic digital content that can be participated in and derived.

In the IP product trading process, the company directly cooperates with authorized IP parties to ensure that every IP work is an official product; the introduction of smart contracts makes transaction settlement more transparent and copyright sharing more immediate, truly guarantees that creators will continue to benefit from the secondary market. Support for cross-chain trading technology has further broadened the scope of IP commodity circulation and enhanced the global liquidity of IP assets.

Finally, in the IP community operation process, Tianji Holdings builds a highly interactive fan community through member loyalty programs and co-creation activities to effectively enhance user stickiness and long-term brand value. Fans can participate in co-creation through online platforms such as the Club App, while offline physical venues and pop-up spaces extend virtual narratives to realistic scenes, seamlessly connecting digital collections with physical experiences. In this process, AI data analysis continuously optimizes interaction strategies, making every contact more accurate and fun.

Take the sports IP project that the company cooperated with West Football Chain Technology as an example. The two sides will jointly launch derivatives such as co-branded apparel, collectible figures, and star cards from well-known sports IPs, while also developing virtual rights and digital experiences based on Web3 and AI technology, such as publishing exclusive digital content, setting up interactive voting and entitlement systems, and developing AR guide functions. At the same time, all digital collections support resale in global compliance, and copyright holders can also continue to share the benefits of the secondary market through smart contracts to truly achieve long-term symbiosis of IP values.

Smart manufacturing: helping industrial upgrading and global layout

As the other pole of the “two-wheel drive” strategy, Tianji Holdings' smart manufacturing business is extending the company's consumer-grade IP business to a wider industrial scenario, opening up a second growth curve by helping Chinese enterprises connect with the global intelligent industry and promote the intelligent transformation and upgrading of traditional manufacturing industries.

In September 2025, the company reached a strategic cooperation with iFLYTEK and the Saudi Ministry of Industry and Mines, marking an important milestone in reaching this strategic layout.

The Zhitong Finance App learned that according to the agreement, Tianji Holdings will integrate leading domestic robotics and automation industry chain resources to provide Saudi Arabia with overall solutions from technology introduction and automation transformation to industrial ecological construction. These include building an intelligent robot training ground and pilot platform with iFLYTEK, building an artificial intelligence industry platform, exploring the application of robotic superbrain technology, and promoting the construction of AI+ smart industrial application scenarios.

While empowering industrial upgrading, the company also plans to help Saudi Arabia innovatively explore RWA (real world assets) financing models to provide sustainable funding solutions for major Saudi projects such as smart factories and intelligent manufacturing bases. In the future, the two sides also plan to deepen cooperation in the field of industrial city infrastructure and jointly build a “smart manufacturing supercomplex” for the world.

This series of layouts is highly compatible with Saudi Arabia's “Vision 2030”: Recently, the Saudi government officially reaffirmed its industrial development strategy and proposed the goal of increasing the share of manufacturing in GDP from the current 13% to 20% by 2030. At the same time, the Saudi Public Investment Fund has also listed advanced manufacturing and digital infrastructure as key investment areas, making every effort to promote the deep integration of the local industrial chain with technologies such as artificial intelligence and the Internet of Things.

By extending digital technology capabilities from consumer scenarios to manufacturing, Tianji Holdings is steadily advancing its business layout on the new circuit of smart manufacturing, opening up a wider development space for the future.

“Two-wheel drive” collaborative strategy drives long-term development

The successful implementation of the smart consumer business has laid a solid foundation for the company's expansion to the industrial side. Blockchain authorization, digital IP transactions, and community operation capabilities accumulated on the consumer side are gradually being transformed into competitive advantages in the industrial field: on the one hand, the technical architecture based on IP digitalization can be directly applied to industrial intellectual property protection and management; on the other hand, smart contracts and cross-border settlement systems provide mature technical solutions for cross-border cooperation in the manufacturing industry.

Furthermore, Tianji Holdings' unique Veye authentication system seamlessly combines customer authentication (KYC) and decentralized identity (DID) to ensure the authenticity, compliance and trustworthiness of on-chain identity in Web2 and Web3 environments; by promoting the deep integration of artificial intelligence and blockchain, it has created an intelligent, data-driven infrastructure that can improve the level of automation, fraud detection capabilities, and personalized user experience in real time.

Currently, the company has a strong world-class team. 100% of the technical team members are from the top 20 universities in the QS World University ranking. They all have master's degrees or above, and have deep expertise in blockchain, artificial intelligence and compliance.

Under the two-wheel drive of “smart consumption+smart manufacturing”, Tianji Holdings has established a differentiated competitive advantage that is different from a single track enterprise. Looking forward to the future, the company is expected to continue to seize structural growth opportunities and achieve a double improvement in performance and valuation in the dual trend of IP digitalization and intelligent transformation of the global manufacturing industry.