Douyin e-commerce released phased data for the Double 11 promotion. According to the data, from October 9 to October 19, live streaming sales of more than 41,000 merchants on the Douyin e-commerce platform increased 500% year on year, the number of merchants with in-store sales exceeding 100 million yuan increased 900% year on year, and the number of live streaming rooms in stores with sales exceeding 10 million yuan increased 200% year on year. Douyin e-commerce data also showed that the number of products with sales exceeding 100 million yuan increased 240% year over year, and live streaming sales of more than 100,000 products increased 300% year over year. It is worth noting that among talent deliveries, small and medium experts with less than 1 million fans contribute more than 80% of delivery sales, becoming the backbone of product sales.

Douyin e-commerce released phased data for the Double 11 promotion. According to the data, from October 9 to October 19, live streaming sales of more than 41,000 merchants on the Douyin e-commerce platform increased 500% year on year, the number of merchants with in-store sales exceeding 100 million yuan increased 900% year on year, and the number of live streaming rooms in stores with sales exceeding 10 million yuan increased 200% year on year. Douyin e-commerce data also showed that the number of products with sales exceeding 100 million yuan increased 240% year over year, and live streaming sales of more than 100,000 products increased 300% year over year. It is worth noting that among talent deliveries, small and medium experts with less than 1 million fans contribute more than 80% of delivery sales, becoming the backbone of product sales.