The 2025 Tmall Shuang11 will officially go on sale at 8 p.m. on October 20. At the Tmall Double 11 press conference, Li Duan, CEO of the Taobao platform of Alibaba's Chinese e-commerce business group, said that this year is the first Double 11 to open an era of big consumption, and the brand will usher in a trillion-dollar new market. “Super incremental” Taobao flash sales led to e-commerce growth. In August, DAU increased 20% year-on-year, 77 brands broke 10 million in monthly flash sales, and 490 broke 1 million. Members of the “super hub” Taobao conference opened up the consumption scene and improved the efficiency of brand management. Over 100 million takeaway users have yet to place e-commerce orders, and there is huge room for new opportunities. The “Super Engine” 88VIP Double 11 vouchers reached 50 billion yuan, continuing the “no-threshold direct 10% discount” and became the core increase of the brand.

The 2025 Tmall Shuang11 will officially go on sale at 8 p.m. on October 20. At the Tmall Double 11 press conference, Li Duan, CEO of the Taobao platform of Alibaba's Chinese e-commerce business group, said that this year is the first Double 11 to open an era of big consumption, and the brand will usher in a trillion-dollar new market. “Super incremental” Taobao flash sales led to e-commerce growth. In August, DAU increased 20% year-on-year, 77 brands broke 10 million in monthly flash sales, and 490 broke 1 million. Members of the “super hub” Taobao conference opened up the consumption scene and improved the efficiency of brand management. Over 100 million takeaway users have yet to place e-commerce orders, and there is huge room for new opportunities. The “Super Engine” 88VIP Double 11 vouchers reached 50 billion yuan, continuing the “no-threshold direct 10% discount” and became the core increase of the brand.