Nai Xue's Tea (02150) The first store in the US landed in New York: the 100-meter long line circled the street corner for three days with a turnover of nearly 87,000 US dollars

The Zhitong Finance App learned that recently, health tea leader Nai Xue's tea (02150) officially landed in the US market. The first store was located in Flushing, the most concentrated Chinese/Asian business area in New York. With its health tea products and brand appeal, Nai Xue experienced a rush of queuing on the first day of opening. The 100-meter long line outside the store meandered to the street corner, and the lively scene became Flushing's most impressive scene. According to reports, the first Nike store in the US had a turnover of nearly 87,000 US dollars (about 620,000 yuan) in three days, and sold nearly 13,000 copies of the product in three days, setting a new record for the opening of the Nike store.

At the same time, coinciding with the National Day holiday, Naixue's domestic stores also attracted a consumer boom. The average order volume and revenue of stores across the country achieved a year-on-year increase. Stores in many places increased by more than 700% over the pre-holiday period. Among them, there was no shortage of stores in popular tourist cities such as Chengdu, Dalian, and Hengdian.

New York's “Neil Snow Fever”: Two hours of queuing, three-day revenue hits a new high overseas

During the National Day, Flushing's main street is surrounded by “Nye Snow Green”. Every morning at less than 9 a.m., there is already a long line outside the store. The longest wait time is over 2 hours. In addition to Chinese faces, there were also quite a few local “foreigners” with different skin tones in the team. “I've heard the news that NaiNow's US store is about to open. I heard that it's a very famous tea brand. I came here early today and planned to try all three 'green' products!” Judy, a college student in line, said with a smile. It turns out that the popularity has long since taken hold: the pop-up event held by Nai Xue to warm up the opening attracted widespread attention, and the related topic #奈雪快闪纽约排长龙 # also reached the top of many popular searches on Weibo, making it very popular for the official opening of the business.

Flushing is the core Chinese gathering area in New York, with an average daily traffic of over 100,000 people. The Nashville store is located at the main intersection of Prince Flushing Street. The store has two upper and lower duplex floors of nearly 120 square meters, continuing the bright and warm modern oriental design style. The superior location and excellent product experience jointly boosted the store's performance: in the three days of opening, the turnover was nearly 87,000 US dollars (about 620,000 yuan), and both customer traffic and sales reached new highs for Naisue's overseas stores.

More than 13,000 copies of the product were sold in three days, and the little green bottle became the “king of hot sales”

According to reports, Nai Xue's first store in the US sold nearly 13,000 copies of the product on the 3rd day. Health tea drinks are loved by overseas consumers. “Little Green Bottle,” “Super Avocado Yogurt Smoothie,” and “Fragrant Coconut” have become the three main protagonists. “Refreshing and not sweet, no burden after drinking” is the common feedback of many consumers. Little Green Bottle accurately targets consumer needs with the triple value of “relieving fatigue, light weight, and nutrition.” The motivation behind this core health product comes from full verification by the market: the “Little Green Bottle” series has sold more than 20 million cups since this year, making it the star product with the highest domestic sales and repurchase rate for Naisle.

The menu at Nai Xue's first store in the US is also very strategic: selecting 11 teas plus 8 types of baking, in addition to the “Little Green Bottle”, Super Avocado Yogurt Shake, and Matcha Fragrant Coconut, while retaining classics such as dominating fresh fruit tea and jasmine first snow light milk tea, which not only reduces consumer choice costs, but also highlights the “health” label; the price range of 3.9-8.9 US dollars fits local consumption habits.

The global layout is accelerating, and “healthy tea” has become Nai Xue's core competitiveness

With the successful launch of the first store in the US, the pace of Naxue's overseas expansion has accelerated markedly. According to the person in charge of Naxue's overseas business, Naxue's second US store has been decided to be located in the core business district of Long Island in New York. It is currently in the final stage and is expected to open soon. Furthermore, Naixue continues to encrypt the Southeast Asian market and steadily advance its global strategy through localized operations.

Nai Xue's influence as a “health tea leader” has also been strongly confirmed in the domestic market. During the National Day holiday in 2025, Nai Xue's stores across the country ushered in a boom in centralized consumption. Average store orders and revenue increased year-on-year. Stores in many places increased by more than 700% month-on-month compared to before the holiday season, and consumption popularity and operating efficiency both increased. Among them, the newly upgraded “Low GI Little Green Bottle” and “66 Blueberry Mulberry Yogurt Smoothie” showed outstanding performance and became popular during the holidays, further boosting overall consumption frequency. It is worth noting that this impressive performance is not a short-term pulse. Since April, all Naxue stores have achieved year-on-year growth in average order volume and revenue for 6 consecutive months, proving that its health strategy continues to boost operating efficiency. “Health” has become Naisle's core competitiveness in driving global growth.