Sensor Tower: A total of 32 Chinese manufacturers were selected in the top 100 global mobile game publisher revenue list in September, drawing a total of 1.95 billion US dollars

The Zhitong Finance App learned that according to the Sensor Tower store intelligence platform, a total of 32 Chinese manufacturers were shortlisted in the global mobile game publisher revenue list in September 2025, drawing a total of 1.95 billion US dollars, accounting for 36.1% of the global TOP100 mobile game publisher revenue in this issue.

Top 30 Chinese mobile game publishers in terms of revenue

Tencent's (00700) tactical shooter mobile game “Operation Delta” launched a new season of “Burning Fire” on September 17, which strongly ignited players' enthusiasm. The game topped the Chinese iOS mobile game bestseller list on the same day, and remained at the top of the list for many consecutive days. Driven by the popularity of the season, “Operation Delta”'s revenue surged 76% month-on-month in September. Coupled with the outstanding performance of leading games such as “Wang Zhe Rongyao” and “Peace Elite”, Tencent steadily topped the revenue list of Chinese mobile game publishers.

Driven by the strong performance of various mobile games, NetEase (09999) is ranked 3rd in this issue's publisher revenue list. “Dream Journey to the West Mobile Game Light Service”, which was launched at the end of August, successfully stimulated the return of old players to enthusiasm and the willingness of new players to pay by lowering the gameplay threshold, strengthening social return, and optimizing the pace of consumption. The game's revenue increased 46% month-on-month in September. The new sci-fi shooter game “Destiny: Stars”, which was also launched at the end of August, performed brilliantly. In September, revenue soared 3 times from month to month. It not only won the top spot in the US mobile game revenue growth list this month, but also ranked 2nd in China's overseas mobile game revenue growth list, making it one of NetEase's most explosive new titles this quarter.

In September, global synthetic mobile games continued to gain strength. Lemon WeChat stabilized its global market performance with a variety of products. Overall revenue increased 10% month-on-month, ranking 4th in the revenue list. By launching themed events such as “Roadtrip Dreams” and “Golden Moon Banquet,” “Gossip Harbor” effectively stimulates players' activity and consumption, driving its global revenue to increase by another 12% month-on-month. “Flambé: Merge & Cook”, which focuses on food cooking and restaurant management, performed well. Revenue increased by another 24% month-on-month in September, reaching a record high.

In September, various titles such as Miha Tour's “Genshin” and “Collapse: Stardom Railroad” received major edition updates. The impressive revenue performance led to a 33% month-on-month increase in the publisher's revenue for the current issue, jumping to 5th place in the revenue list. Among them, “Genshin” launched the new 6.0 “January 1” version of “Song of the Sky Moon · Presentation” on September 10. Through new maps, characters, and the 5th anniversary celebration, it injected strong activity and consumption momentum into players, boosted the game's revenue surge by 94% in September, and strongly won the top spot in the Sea Mobile Games revenue growth list.

Driven by the two games “Last Z: Survival Shooter” and “Dark War Survival,” Florere Game's revenue increased by another 15% month-on-month in September, ranking 6th in this edition's publisher revenue list. Compared to January 2025, the publisher has achieved a significant increase of nearly 250% in monthly revenue, showing continued strong growth momentum and the ability to extend the product life cycle.

At the end of August, Mu Tong Technology launched a new retro rubber tube-style flying barrage shooting mobile game “Clockwork” (English name: ACECRAFT). With its unique artistic expression, easy shooting experience, and innovative gameplay incorporating mild Roguelike mechanics, the game quickly gained players' love and reached the top of iOS mobile game download lists in multiple markets such as China and Japan. With the impressive performance of this new product, Mu Tong Technology's overall revenue increased 10% month-on-month in September, and the ranking jumped to 11th place in the revenue list.

On September 20, Lingxi Entertainment's “Three Kingdoms: Strategic Edition” launched the sixth-anniversary theme service “Family Clash” and generous celebration benefits, which quickly exploded the market. Same-day sales reached a new high, driving the game's global revenue to double sequentially in September. At the same time, women celebrated the first anniversary of the drama card mobile game “Like a Kite”. The launch of the limited-time event “Three Kingdoms Souls Edition” effectively boosted players' activity and consumption, increasing the game's revenue by 50% month-on-month in September. The strong performance of various products boosted Lingxi Mutual Entertainment's overall revenue by 38% month-on-month, ranking 14th in this issue's publisher revenue list.

In addition to the list, the top 100 Chinese mobile game publishers in the world include 32 manufacturers: ONEMT and Mattel163.

Top 20 mobile game revenue in China's App Store

Tencent's “Wang Zhe Rongyao”, “Operation Delta”, “Peace Elite”, and “Battle of the Golden Shovel” covered the top 4 mobile game revenue lists in the Chinese App Store in this edition.

Thanks to the launch of the new season “Burning Fire”, the launch of “Scary Claw x Vishdale” in conjunction with the first-year anniversary celebration, Tencent's tactical shooter mobile game “Operation Delta” has soared in popularity in the Chinese iOS market, reaching a new high in daily sales. The game's revenue surged 78% month-on-month in September, making it the runner-up in this year's revenue list.

With the strong appeal of the “Fearless Contract” IP, as well as the launch of the new skin suit “Gaia's Revenge” and the new hero “Geke,” Tencent's new shooting game “Fearless Contract: Operation Source Energy” has continued to maintain strong popularity since its launch on August 19. Revenue surged nearly 120% month-on-month in September, successfully ranking 9th in the current Chinese iOS mobile game revenue list.

On the occasion of the 5th anniversary celebration, Miha Tour's “Genshin” launched the 6.0 “January 1” version of “Song of the Sky Moon · Presentation”, and simultaneously launched a number of new characters and limited-time events, successfully sparking players' popularity. Driven by version updates and anniversary events, the game's revenue in the Chinese iOS market surged 53% month-on-month in September, and strongly returned to 17th place in the revenue list.