Official spokesperson for Damai (01060) joined hands with Zhao Jinmai to recommend a full range of realistic entertainment content for users

“I bought the barley on the ticket. I'm Zhao Jinmai!” On September 22, Damai officially announced Zhao Jinmai as the spokesperson. This is another key move by Damai Entertainment to continue to renew its brand after launching new upgrades for the mascots Damai Maibao and Damai VIP on September 8. In the future, Damai's spokesperson, Zhao Jinmai, will also act as an entertainment recommender to users to recommend a full range of realistic entertainment consumption content, including movies, shows, sporting events, exhibitions, attractions, etc.

Damai Entertainment is a reality entertainment company with technological genes. Its business covers diverse ecosystems such as movies, concerts, dramas and musicals, IP commercial derivation, performing arts tourism, sporting events, series, artist brokerage, and ticketing platforms. With coverage of 40+ segments, 12000+ cinemas, 20,000+ venues, and 100,000+ popular attractions, the new Damai Client, the company's all-category one-stop entertainment ticketing platform continues to consolidate the user mentality of “buy barley on the ticket”. Currently, around 300 million real-world entertainment users have gathered on the new Damai client. Among them, the number of active high-net-worth users has exceeded 20 million, and the number of Black Diamond members for senior members under this membership system has also exceeded 4 million.

On the day of the spokesperson's official announcement, Damai launched the “Rejuvenate Your Luck” campaign. Users can download the latest version of the Barley App and search for “Buy Barley with a Ticket” or “Rejuvenate Your Luck” to participate in the event and have a chance to win good luck benefits such as free admission to the performance and coupons for the Barley Show. In addition, Damai VIP has also specially launched two customized member express cards by ambassadors, providing users with multiple “great value and super surprise” real-world entertainment benefits. According to reports, the price of the Damai VIP x Zhao Jinmai Black Diamond membership is 388 yuan. Users can purchase the card not only as a member of the Express Damai VIP Black Diamond Annual Card, but also get a 150 yuan movie coupon, 1,200 membership credits, and a set of Zhao Jinmai's virtual badges and a set of Zhao Jinmai's physical mini cards; the Damai VIP x Zhao Jinmai membership Express card costs 88 yuan. Users can purchase the card and receive a 30 yuan movie ticket coupon, 300 membership points, and a virtual badge for the Zhao Jinmai membership version.

It is worth mentioning that as an entertainer loved by the audience, Zhao Jinmai has always been affectionately called “Mai Bao” by fans due to her outstanding acting skills and beautiful image. This title perfectly echoes the new mascot “Damai Maibao” officially announced by Damai Entertainment recently. Today, Zhao Jinmai has become the ambassador of Damai. It is not only a fantastic collaboration between the two “Mai Bao”, but also full of Damai's good hopes for the real entertainment industry and the future development of the spokesperson Zhao Jinmai.