Xiaohongshu revealed that since the establishment of the “Anti-Fake Marketing Team” in March of this year, Xiaohongshu has blocked more than 12 million fake accounts, disposed of 13.76 million false marketing notes, cleaned up more than 360 million false reviews, and overall exposure of false marketing content has dropped by 60%.

Xiaohongshu revealed that since the establishment of the “Anti-Fake Marketing Team” in March of this year, Xiaohongshu has blocked more than 12 million fake accounts, disposed of 13.76 million false marketing notes, cleaned up more than 360 million false reviews, and overall exposure of false marketing content has dropped by 60%.