Pure Vita Labs Launches Can-Whey: Canada's First 100% Canadian-Made Whey Protein Powder, Celebrating National Pride with Vanilla and Chocolate Milkshake Flavors

Barchart · 09/12/2025 10:27

Now Available at Loblaws, Amazon.ca, and ca.pvl.com

VANCOUVER, BC, Sept. 12, 2025 /PRNewswire/ -- Pure Vita Labs (PVL), a family-owned Canadian leader in sports nutrition for nearly 30 years, proudly introduces Can-Whey, the first national protein powder made entirely from Canadian milk. Sourced, produced, and packaged in Canada, Can-Whey delivers 20 grams of clean protein per serving, supporting steady energy and blood sugar balance with a creamy, milkshake-inspired taste. Certified with the Dairy Farmers of Canada Blue Cow Logo, Can-Whey honors the nation's world-class dairy legacy while fueling Canadians' active lifestyles.

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